GFDA: Website Copy

 

GFDA (This website contains strong language!) is an online merchant that provides advice and inspiration to people in creative fields around the globe. Their work has been featured in Business Insider, Fast Company, and several other major design publications in the US and Canada. I have written copy for their website, campaigns, and products.

Click here to view an archived GFDA About page.

Inspiration is a contagion; it grows bigger and stronger every time it changes hands. It’s simultaneously service provided and payment rendered. It reciprocates as it spreads. Our heroes inspire us, and we inspire each other. We pass this inspiration on to you, and you give it out to the world. In doing so, you return it to where it came from. This is our business, and business is good.

Life is a series of opportunities, some large, some small, but all with consequences that spread far beyond what an individual can realize in a given moment. The chances to make life better are precious and fleeting. It’s fortunate, then, that such opportunities abound. They are infinite. There’s a voice inside you that reminds you of those opportunities every hour of every day. We’ve made it our mission to be the voice outside of you that harmonizes with the one inside of you. That’s the opportunity that we refuse to miss.

Your goals are our goals. Your fight is our fight.

You want to run faster? To push harder? We’re right behind you, screaming the F-word. We cheer when you win because we know that if we do our job right, you’ll be there to cheer for someone else. We cheer when you falter too, because we have faltered so often ourselves—we know that failure requires more fortitude than success. Your fortitude is our inspiration. You’re the reason we do what we do; if you weren’t out there busting your ass, we wouldn’t be here busting ours.

 
WritingJason Richburg