Traveling Stanzas: Creative Direction
Role: Creative Director and Art Director at Each + Every
Awarded Judge's Choice ADDY in 2016
The Traveling Stanzas website and branding project was aimed at providing poets and poetry lovers from many different nations and cultures to be able to share and enjoy verse. The goals we established were to create a web experience that would blend the formats of a visual gallery, media sharing, and physical books in an effort to present the user with an innovative, pleasurable, and seamless platform for reading poetry and watching recitations. The site is designed to allow the user to change the language at will, and we conducted thorough research to ensure that this need was not only accommodated, but that the organic quality of the user experience made this function feel purposeful.