Strategic Branding Assignment
Each student pitches a start-up which will be given an entire suite of branding an marketing materials. The rationale for the strategy and direction must be derived from researching an international city and industry which have been randomly assigned ahead of time. (I enlist a research librarian to prepare scholarly resources for the students to access.) The work is broken up into research, strategy, and execution stages. Final delivery consists of a strategy brief, a brand guide, and a process book which thoroughly outlines the entire project.